YouTube Optimization Masterclass

The world has gone digital. People, businesses and organizations have never had an easier way to reach target audiences, customers and members as they do today. But in spite of the opportunities presented by the digital space, not everyone is attaining optimal productivity.

This is why we at WEGODIGITAL have made it a priority to provide an avenue for digital education for business productivity, levelling the playing field for SMEs.

With over 400 hours of content  uploaded onto YouTube every minute to educate, entertain, and inspire viewers. YouTube reaches over one billion unique viewers globally who watch over 6 billion hours of YouTube videos each month. These viewers are not just passively watching content, they are engaging in a two-way conversation with a community like them.

YouTube’s engaged audience creates opportunities for creators, brands, and advertisers to get in front of their audience at critical moments in a consumer journey. These moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped. In these moments, consumers’ expectations are higher than ever. Because users come to YouTube to search for things, creators, brands, and advertisers can win these micro-moments.

Course Outline

• YouTube Channel Optimization

Getting your channel up and running is just the first step in the YouTube ecosystem. Do you know how to increase the chances of your channel being discovered?  In this masterclass we’ll be paying keen attention to the little things you should be big on doing to optimize your channel for discovery.

• YouTube Video Optimization

 We’ll also be discussing how you can help your video gain visibility when searched for on YouTube or Google search engines.

• YouTube Best Practices

We’ll be looking at the strategies recommended by YouTube and YouTube partner programs to ensure channel  growth.

Cost

Optimization of a YouTube channel would usually cost a fee of $30 – $50, depending on the volume of work to be done on the channel but this masterclass is going off for free as our way of leveling the playing field for start up YouTube creators and SMEs who use Youtube for business. It’s a way of giving back for all the opportunities we have been presented by the advent of social media.

Learning Requirements

A Gmail account

A Smartphone and/or a laptop